Digital Photography

...ONLINE DIGITAL PHOTOGRAPHY IMPROVES QUALITY CONTROL MOTIVATES GROWER EXCELLENCE!!

A picture is worth 1,000 words and using today's technology it can be transmitted instantaneously from one part of the world to another with crystal clarity.
Since 1997, Bionova Produce Inc./Master's Touch® has been using clear digital photographs of fresh produce that are transmitted from customers upon arrival in the U.S., Canada, Japan, Chile, Hong Kong and other worldwide markets. Fresh produce shipments have dramatically improved as instant photos of packing materials and fresh produce result in immediate problem solving and improved shipping and packing techniques. Plans are underway between Bionova Produce Inc./Master's Touch® and key customers on other uses of the technology to modify marketing strategies and improve communication.

Digital photographs of fresh produce upon departure and arrival enable Bionova Produce Inc./Master's Touch® inspectors and customers to sustain communication, solve problems and implement new quality assurance techniques. Digital photos of shipments upon arrival directly to the grower enable him to take immediate steps to correct shipping or packing problems. 

 
"Clear digital images of fresh produce transmitted online have overcome natural language problems where describing problems by telephone or facsimile were difficult," said Stan Ichikawa, Food Division Manager/Assistant GM for the Los Angeles office of Mitsubishi, Japan's largest fresh produce distributor. "The digital picture provides the fastest and most efficient method of sending valuable information to the grower/shipper."

"Using digital photography is a useful tool for us to enhance the product and control its shipping and distribution," he said. "The Master's Touch® label has a strong following in Japan and the technology will help us ensure that our products consistently meet Japanese standards."

Digital photography online has become a positive feedback tool for each grower as "best packing practices" are showcased on Bionova Produce Inc. website (www.masterstouch.com). Growers get regular "good news" online photo displays as well as detailed shipping information from an extensive andwell-developed database. Digital photo displays, transmitted regularly from Bionova's Nogales central distribution center, motivate growers to improve quality control and assess their performance in comparison to other growers.

Look for updates on this page in the future about new Master's Touch products being developed to better serve your customer's needs.

More Information:

Quality Assurance

Scientific Certification

Health Benefits

Other links:

Eat 5 a day for better health
www.5aday.com

Independent Third-Party Certificacation
www.scs1.com