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January 2, 2002
The VineSweet®
MiniPeppers
A temptation of taste excellence
 Monterrey, Mexico –
Beginning December 2001, the colorful red, yellow and orange
VineSweet Mini Peppers are available from Culiacan, Sinaloa, Mexico.
Since their market introduction in 2000, the production volume for
these exclusive Master’s Touch VineSweet Mini peppers has grown 5
times as a consequence of the strong demand by both, retailer and
foodservice chains.
Our proprietary VineSweet
Mini Peppers will be marketed in one dry pint and 1.5 lb clamshell
presentations, which most of our customers already know, said Javier
Chousal, President of Bionova
Produce,
Nogales, AZ.
The market response for
our VineSweet Mini Peppers has been out of the ordinary, said José
Antonio Sanchez, Marketing and New Products Director for the
Bionova/Master’s Touch company. This year we are very proud of the
enormous effort put together by our Master’s Touch people, since for
the second consecutive year, the Produce Business magazine has
awarded Master’s Touch with the Marketing Excellence Award
for the best launching of a new product in the produce industry.
The VineSweet Mini Peppers are so versatile that can be used for
snacks, recipes or salads.
Many recognized food
magazines like the Sunset (Nov.edition), El Nuevo Herald (Nov.edition)
and Better Homes and Gardens (Dec.edition) have used The VineSweet
Mini Peppers recepies in their important sections, confirming that
the uniqueness of these sweet and delicious miniature products is
unmatchable.
Master’s Touch is the brand name for fresh fruits and vegetables
that are shipped by Bionova Produce, Inc. Nogales, AZ; RB Packing of
California, Inc., San Diego, CA; Bionova Produce of Texas, Inc.,
McAllen, TX; Premier Fruits and Vegetables BBL, Inc., Montreal,
Quebec and Premier USA, Philadelphia, PA.
Learn
more about the VineSweet® MiniPeppers. |
More
Other links:
Eat 5 a day for better health
www.5aday.com
Curious about produce?
aboutproduce.com
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